{"title":"Fall Essentials | Southern Boy Co.™","description":"\u003cp data-start=\"210\" data-end=\"500\"\u003eCrisp mornings, muddy boots, and back porch sunsets, our Fall Essentials Collection is packed with comfy favorites made for Southern kids on the move. From cozy layers to seasonal prints, these pieces are built to carry them through pumpkin patches, school days, and everything in between.\u003c\/p\u003e\n\u003cp data-start=\"502\" data-end=\"633\"\u003e🍂 Easy-to-wear tops, bottoms \u0026amp; outerwear\u003cbr data-start=\"543\" data-end=\"546\"\u003e🧺 Soft, durable fabrics for real life\u003cbr data-start=\"584\" data-end=\"587\"\u003e📍 Designed in the South, shipped from Georgia\u003c\/p\u003e\n\u003cp data-start=\"635\" data-end=\"714\"\u003eOutfit them for fall without overthinking it, just good clothes for good days.\u003c\/p\u003e","products":[{"product_id":"strut-life-long-sleeve-kids-tee","title":"Strut Life Boy's Long Sleeve Shirt","description":"\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eProduct Overview \u003c\/strong\u003e\u003c\/div\u003e\n\u003cul class=\"pc-Style-overviewGrouping-descriptions\" data-mce-fragment=\"1\"\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eStandard fit: straight fit on body, chest, \u0026amp; arms\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\" data-mce-fragment=\"1\"\u003e100% combed ringspun cotton, Heather colors are poly\/cotton blend\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\" data-mce-fragment=\"1\"\u003eTear away neck label for comfort\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\" data-mce-fragment=\"1\"\u003eLightweight, premium fabric\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\" data-mce-fragment=\"1\"\u003eStretchy ribbed neck for easy on\/off\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\" data-mce-fragment=\"1\"\u003eDirect-to-garment Printing \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Southern Boy Co.","offers":[{"title":"Granite Heather \/ Back \/ Long \/ 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comfort\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\"\u003eLightweight, premium fabric\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\"\u003eStretchy ribbed neck for easy on\/off\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\"\u003eProfessionally printed in the USA \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eRELEASE DATE: MARCH 23\u003c\/strong\u003e\u003c\/p\u003e","brand":"Southern Boy Co.","offers":[{"title":"Natural \/ Back \/ Short \/ 6M","offer_id":41175519068219,"sku":"NATURAL - BP","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Natural \/ Back \/ Short \/ 12M","offer_id":41175519100987,"sku":"NATURAL - BP","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Natural \/ Back \/ Short \/ 18M","offer_id":41175519133755,"sku":"NATURAL - BP","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Natural \/ Back \/ Short \/ 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printed \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eRELEASE DATE: 05\/25\/23\u003c\/strong\u003e\u003c\/p\u003e","brand":"Southern Boy Co.","offers":[{"title":"Vintage Indigo \/ Back \/ Short \/ 2T","offer_id":41257225551931,"sku":"VINTAGE INDIGO - BP-1","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Vintage Indigo \/ Back \/ Short \/ 3T","offer_id":42343704592443,"sku":"VINTAGE INDIGO - BP-2","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Vintage Indigo \/ Back \/ Short \/ 4T","offer_id":42343704625211,"sku":"VINTAGE INDIGO - BP-3","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Vintage Indigo \/ Back \/ Short \/ 5\/6","offer_id":42343704657979,"sku":"VINTAGE INDIGO - BP-4","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Vintage Indigo \/ Back \/ Short \/ Small (6\/8)","offer_id":42343704690747,"sku":"VINTAGE INDIGO - 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combed ringspun cotton, Heather colors are poly\/cotton blend\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\"\u003eTear away neck label for comfort\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\"\u003eLightweight, premium fabric\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\"\u003eStretchy ribbed neck for easy on\/off\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\"\u003eProfessionally screen printed \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eRELEASE DATE: 07\/08\/23\u003c\/strong\u003e\u003c\/p\u003e","brand":"Southern Boy Co.","offers":[{"title":"6M \/ Natural Heather \/ Back \/ Short","offer_id":41359417671739,"sku":"NATURAL HEATHER - BP","price":18.99,"currency_code":"USD","in_stock":true},{"title":"12M \/ Natural Heather \/ Back \/ Short","offer_id":41359417704507,"sku":"NATURAL HEATHER - 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class=\"pc-Style-overviewGrouping-detail\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eStandard fit: straight fit on body, chest, \u0026amp; arms\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\" data-mce-fragment=\"1\"\u003e100% combed ringspun cotton, Heather colors are poly\/cotton blend\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\" data-mce-fragment=\"1\"\u003eTear away neck label for comfort\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\" data-mce-fragment=\"1\"\u003eLightweight, premium fabric\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\" data-mce-fragment=\"1\"\u003eStretchy ribbed neck for easy on\/off\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\" data-mce-fragment=\"1\"\u003eProfessionally printed in the USA\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\" data-mce-fragment=\"1\"\u003eSouthern Boy Co front left chest logo\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eRELEASE DATE: JULY 8\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Southern Boy Co.","offers":[{"title":"Chill \/ Back \/ Short \/ 6M","offer_id":41359525675067,"sku":"BP - CHILL - SHORT SLEEVE-1","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Chill \/ Back \/ Short \/ 12M","offer_id":42437364875323,"sku":"BP - CHILL - SHORT SLEEVE-2","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Chill \/ Back \/ Short \/ 18M","offer_id":42437364908091,"sku":"BP - CHILL - SHORT SLEEVE-3","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Chill \/ Back \/ Short \/ 2T","offer_id":42437364940859,"sku":"BP - CHILL - SHORT SLEEVE-4","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Chill \/ Back \/ Short \/ 3T","offer_id":42437364973627,"sku":"BP - CHILL - SHORT 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class=\"pc-Style-overviewGrouping-detail\"\u003eLightweight, premium fabric\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\"\u003eStretchy ribbed neck for easy on\/off\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\"\u003eProfessionally screen printed \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eRELEASE DATE: JULY 21\u003c\/strong\u003e\u003c\/p\u003e","brand":"Southern Boy Co.","offers":[{"title":"Pink \/ Back \/ Short \/ 6M","offer_id":41377549615163,"sku":"PINK - BP-1","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ Back \/ Short \/ 12M","offer_id":42365679665211,"sku":"PINK - BP-2","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ Back \/ Short \/ 18M","offer_id":42365679697979,"sku":"PINK - BP-3","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ Back \/ Short \/ 2T","offer_id":42365679730747,"sku":"PINK - 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class=\"pc-Style-overviewGrouping-detail\"\u003eLightweight, premium fabric\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\"\u003eStretchy ribbed neck for easy on\/off\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\"\u003eProfessionally screen printed \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eRELEASE DATE: JULY 21\u003c\/strong\u003e\u003c\/p\u003e","brand":"Southern Boy Co.","offers":[{"title":"Indigo \/ Back \/ Short \/ 6M","offer_id":42343710064699,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"Indigo \/ Back \/ Short \/ 12M","offer_id":41802739974203,"sku":"","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Indigo \/ Back \/ Short \/ 18M","offer_id":41802740006971,"sku":"","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Indigo \/ Back \/ Short \/ 2T","offer_id":41377549942843,"sku":"INDIGO - 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comfort\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\"\u003eLightweight, premium fabric\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\"\u003eStretchy ribbed neck for easy on\/off\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\"\u003eProfessionally printed in the USA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eRELEASE DATE: 7\/21\/2024\u003c\/strong\u003e\u003c\/p\u003e","brand":"Southern Boy Co.","offers":[{"title":"Natural \/ Back \/ Short \/ 6M","offer_id":41773995229243,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"Natural \/ Back \/ Short \/ 12M","offer_id":41773995262011,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"Natural \/ Back \/ Short \/ 18M","offer_id":41773995294779,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"Natural \/ Back \/ Short \/ 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class=\"pc-Style-overviewGrouping-detail\"\u003eLightweight, premium fabric\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\"\u003eStretchy ribbed neck for easy on\/off\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\"\u003eProfessionally printed in the USA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eRELEASE DATE: 7\/26\/2024\u003c\/strong\u003e\u003c\/p\u003e","brand":"Southern Boy Co.","offers":[{"title":"Orange \/ Back \/ Short \/ 2T","offer_id":41779083575355,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"Orange \/ Back \/ Short \/ 3T","offer_id":42287734587451,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"Orange \/ Back \/ Short \/ 4T","offer_id":42287734620219,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"Orange \/ Back \/ Short \/ 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class=\"product-details-sublist\" data-mce-fragment=\"1\"\u003e\n\u003cli class=\"product-details-sublist__item\" data-mce-fragment=\"1\"\u003e60\/40 cotton\/polyester fleece\u003c\/li\u003e\n\u003cli class=\"product-details-sublist__item\" data-mce-fragment=\"1\"\u003eCoverstitched ribbed collar\u003c\/li\u003e\n\u003cli class=\"product-details-sublist__item\" data-mce-fragment=\"1\"\u003eCoverstitched shoulders and armholes\u003c\/li\u003e\n\u003cli class=\"product-details-sublist__item\" data-mce-fragment=\"1\"\u003eCoverstitched cuffs and bottom band\u003c\/li\u003e\n\u003cli class=\"product-details-sublist__item\" data-mce-fragment=\"1\"\u003eSide seam construction\u003c\/li\u003e\n\u003cli class=\"product-details-sublist__item\" data-mce-fragment=\"1\"\u003eEasyTear™ label\u003c\/li\u003e\n\u003cli class=\"product-details-sublist__item\" data-mce-fragment=\"1\"\u003eMachine washable\/ tumble dry low\u003c\/li\u003e\n\u003cli class=\"product-details-sublist__item\" 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Overview \u003c\/strong\u003e\u003c\/div\u003e\n\u003cul class=\"pc-Style-overviewGrouping-descriptions\"\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\"\u003e\u003cspan\u003eStandard fit: straight fit on body, chest, \u0026amp; arms\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\"\u003e100% combed ringspun cotton, Heather colors are poly\/cotton blend\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\"\u003eTear away neck label for comfort\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\"\u003eLightweight, premium fabric\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\"\u003eStretchy ribbed neck for easy on\/off\u003c\/li\u003e\n\u003cli class=\"pc-Style-overviewGrouping-detail\"\u003eProfessionally printed in the USA \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eRELEASE DATE: 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hood\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" class=\"product-details-sublist__item\"\u003eTopstitched hood and neck\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" class=\"product-details-sublist__item\"\u003eCoverstitched shoulders and armholes\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" class=\"product-details-sublist__item\"\u003eCoverstitched ribbed cuffs and bottom band\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" class=\"product-details-sublist__item\"\u003eSide seam pockets\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" class=\"product-details-sublist__item\"\u003eSide seam construction\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" class=\"product-details-sublist__item\"\u003eEasyTear™ label\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" class=\"product-details-sublist__item\"\u003eMachine washable\/ tumble dry low\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" class=\"product-details-sublist__item\"\u003eFit: 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